Vietnam’s international tourism to bounce back in late 2024
By the end of 2024, international tourism in Vietnam can recover and reach 80 per cent of the pre-pandemic level in an optimistic scenario.
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The event, themed “Lessons Learned from Target and Recovery”, was jointly by The Outbox Company - a market intelligence company based in Vietnam, specializing in travel, hospitality, destination, and tourism, and the Saigontourist Group.
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| Hoi An - is an attractive destination for foreign tourists (Photo: VNA). |
Nguyen Anh Thu, Chief Research Officer of The Outbox Company, said that world tourism reached 80 per cent of the pre-COVID-19 level in the first quarter of 2023 thanks to positive results in Europe and the Middle East.
In Vietnam, the tourism industry has tapped the domestic market as "leverage" to stimulate demand, as the international tourist markets have recovered quite slowly.
Thu suggested the sector have changes in tourism recovery and development strategies in the coming time.
Nguyen Dong Hoa, Saigontourist Deputy General Director, said that in 2023, most countries and territories have opened their doors for tourism, and market information is updated continuously, contributing to creating a foundation for businesses to build business strategies for the 2023-2024 period.
(Source: VNA)
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