Vietnam’s heritage sites popularized in Malaysia
Heritage sites of the central localities of Thua Thien–Hue, Da Nang, and Quang Nam have been nudged closer to Malaysian visitors through the promotion program “The Magical Land of Heritage Sites” held in Kuala Lumpur on October 23. 2023.
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The event, held by the three localities and the Malaysia – Vietnam Friendship Association, aims to attract more visitors from Malaysia – a key tourism market in the Southeast Asian region.
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| A Memorandum of Understanding on communications cooperation is signed between the tourism promotion centres of Thua Thien-Hue, Da Nang and Quang Nam and the Malaysia – Vietnam Friendship Association. (Photo: VNA) |
Speaking at the opening ceremony, Deputy Director of Da Nang City’s Department of Tourism Nguyen Xuan Binh highlighted that Vietnam and Malaysia are celebrating their 50th anniversary of diplomatic relations in 2013, which is significant for both sides to develop the relations in the future, including tourism.
In this context, the program is expected to help the localities expand the international tourism market while popularising Vietnam’s heritage sites' tourism brands.
Charge d’affaires of the Vietnamese Embassy in Malaysia Nguyen Thi Ngoc Anh stressed that tourism collaboration between the two sides has been developed based on the Government-level Tourism Cooperation Agreement in 1994, with the opening of the Malaysian tourism promotion office in Vietnam and an array of promotion activities in both nations.
Malaysia is on the list of top 10 source markets for tourism in Vietnam, she said, adding the two nations boast huge potential for cooperation in the field.
Meanwhile, President of the Malaysian Association of Tourism and Travel Agents (MATTA) Nigel Wong Chun Teim stressed the tourism industry’s future has an important role to play for Vietnam, Malaysia, and ASEAN as a whole, and affirmed MATTA’s commitment to continuing policy support in tourism cooperation with ASEAN and Vietnam in particular.
He expressed his hope that tourism cooperation between the two countries as well as within ASEAN will make a strong recovery in the future.
Within the framework of the event, the tourism promotion centers of Thua Thien-Hue, Da Nang, and Quang Nam and Malaysia – Vietnam Friendship Association signed a Memorandum of Understanding on communications cooperation to help Vietnam’s tourism products better penetrate the Malaysian market.
(Source: VNA)
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