Vietnamese enterprise seeks ways into Russian coffee market
DNL Vietnam Import Export and Trading JSC, in collaboration with its Russian partner Solaris LLC, is introducing its three-in-one coffee product branded Wakey at the Coffee Tea Cacao Russian Expo 2023 (CTCRE) which is taking place from April 12-14 in Moscow, Russia.
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| Vietnamese coffee booth at the Coffee Tea Cacao Russian Expo 2023 (CTCRE) (Photo: VNA) |
DNL earlier signed an agreement with Solaris LLC on the distribution of Wakey coffee in Russia.
Pavel Denekin, Chairman of Solaris LLC, affirmed that there is great demand for three-in-one instant coffee products in Russia as well as Commonwealth of Independent States (CIS) countries, and Vietnam's coffee has high quality and special aroma, so he firmly believed in success in promoting Wakey products in Russia.
Vietnam's instant coffee has long been familiar to coffee fans in Russia. However, so far, only Trung Nguyen's 3-in-1 coffee brand has established a strong foothold in the Russian market. Recently, a number of businesses have been trying to market other Vietnamese coffee brands in the " land of popular trees”.
The 2023 CTCRE saw the participation of 170 exhibitors, more than 7,000 professionals with 150 different sideline events including analyses, evaluations, roundtables, presentations and competitions.
Vietnam is now the world's largest producer of Robusta coffee and the second largest coffee exporter in the world after Brazil.
The country’s coffee growing areas amount to some 710,000 ha in total, with most of those for harvest located in five Central Highlands provinces, including Dak Lak.
In 2022, Vietnam shipped about 1.72 million tonnes of coffee overseas for 4 billion USD. Vietnamese coffee is now present in more than 80 countries and territories worldwide.
In particular, the quality of Vietnamese Robusta coffee has been recognised by leading coffee-consuming powers.
In addition, Vietnamese coffee has received myriad praise from a series of prestigious international press.
(Source: VNA)
