Thua Thien – Hue strives to turn tourism into spearhead economic sector
In the first half of 2023, the tourism industry of the central province of Thua Thien - Hue continued to regain recovery momentum and high growth, ranking 11th among 63 provinces and cities in terms of total revenue.
During the reviewed period, the province served 1.6 million tourists, 65 per cent of them are domestic visitors, raking in nearly 3.5 trillion VND (149.9 million USD), up 148 per cent year-on-year.
Thua Thien – Hue saw stable growth in the number of international tourists, especially from traditional markets such as Thailand and the Republic of Korea (RoK).
It also recorded a recovery in the number of tourist arrivals from European markets such as France, Germany, and the UK. Meanwhile, the numbers of visitors from new and potential markets such as Malaysia, the US, and Australia accounted for a large proportion of the total international holidaymakers to the province.
Thua Thien - Hue is ready to welcome potential segments of visitors from India or Muslim countries through direct flights shortly.
|Tourists visit Thien Mu pagoda in Thua Thien - Hue. (Photo: VNA)|
Director of the Provincial Department of Tourism Nguyen Van Phuc attributed the province's tourism recovery to the effectiveness of tourism promotion programs in recent times.
Businesses have made creative efforts to diversify tourism products, focusing on community-based tourism; and maritime, health, and agriculture tourism.
Several hotels and resorts in Thua Thien - Hue has received positive reviews and high ratings from international tourism organizations.
In particular, Hue City was named in the top 10 in the “best cities” category at the Luxury Awards Asia Pacific 2023 held by US travel magazine Travel Leisure.
Vice Chairwoman of the Thua Thien – Hue Tourism Association Nguyen Hoang Thuy Vy said the above-mentioned results are achieved thanks to the long-term efforts and well-prepared investment strategy of the local tourism industry.
There remains potential for Thua Thien – Hue to welcome more international holidaymakers, she said, noting that investment in developing infrastructure will be a “springboard" for local tourism to make breakthroughs.
Thua Thien – Hue aims to develop various services, with tourism will be a spearhead economic sector.
The Ministry of Culture, Sports and Tourism has recently launched a project to promote night-time services to personify Vietnam's tourism products.
Thua Thien - Hue was selected as one of the localities to build at least one model of night-time tourism, toward forming a separate night-time entertainment complex. Night-time tourism models have been exploited by Hue City in recent years.
According to Vy, Thua Thien - Hue possesses many advantages in terms of cultural heritage which has been honored by UNESCO, along with the purity of landscapes of rivers, mountains, sea, and lagoons.
Vy said that it is necessary to spend more investment on developing special products to fully tap the locality’s tourism potential, towards promoting sustainable tourism development, affirming its position on the tourist map of Vietnam.