Promoting culture and brands from ASEAN countries and China in Guangzhou

The event was organized by the Consulate General of Vietnam in Guangzhou in collaboration with the Consulates General of ASEAN countries in Guangzhou and the Crown Plaza Guangzhou Hotel, part of the Guangdong International Building Enterprises Co. LTD group.

A large number of delegates attended the "Authentic beauty: From ASEAN to the world" festival.

The event was attended by over 500 guests, including leaders from Guangzhou city and Yuexiu district, heads of various departments, consular delegations, and numerous representatives from associations, businesses, and students from China and ASEAN countries (Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam).

With the theme "Authentic beauty: From ASEAN to the world", the festival provided an opportunity for the ASEAN Consulates General to introduce local cultural highlights, tourism, architecture, fashion, and cuisine to international and Chinese friends, while promoting key product brands from China and ASEAN countries.

Consuls General, Charge d'Affaires of ASEAN countries, and leaders of Guangdong International Building Enterprises.

On this occasion, besides showcasing the unique beauty of each country, the ASEAN Consulates General highlighted the image of a unified ASEAN community in diversity, introducing universal and sustainable spiritual values that have shaped the cultural identity of Southeast Asia.

More from WVR
Promoting connectivity and cooperation between Vietnam and South American countries in currency production

Moreover, the festival served as a bridge to promote, introduce, and connect businesses and industry associations between countries in the region and with Chinese partners.

Through the event, international and local friends in Guangzhou witnessed a vibrant, cohesive, and resilient ASEAN community, with a shared commitment and high priority on enhancing economic integration, promoting trade and investment, and contributing positively to the common prosperity in the region.

At the festival, Consul General Nguyen Viet Dung shared and introduced international friends to Vietnam's notable brands such as Trung Nguyen coffee, dairy and tea products from TH Group, Hanoi beer, Saigon beer, Truc Bach beer, and invited them to savor the rich flavors of Vietnamese cuisine.

Vietnam's booth attracted many international visitors who explored and enjoyed distinctive dishes, from well-known Vietnamese culinary brands like traditional spring rolls and filter coffee to lesser-known snacks like dried beef and roasted peanuts with lime leaves.

The event also provided an opportunity for ASEAN youth and students to enhance exchanges, learn from each other, strengthen solidarity, and thereby build a solid social foundation within the ASEAN community.

Some images from the event:

Space showcasing the culture and architecture of ASEAN countries.

Booths of ASEAN countries and Chinese businesses and associations.

Vietnamese students interacting with youth and students from ASEAN countries.

Traditional Vietnamese cuisine showcased at the festival.

The festival also served as an opportunity to promote Vietnam's notable brands.

Acting Minister of Foreign Affairs receives diplomats of ASEAN countries, Timor-Leste WVR - Member of the Party Central Committee's Secretariat, Acting Minister of Foreign Affairs Le Hoai Trung received Ambassadors and Chargés d’affaires of ASEAN countries ...

Deputy PM Mai Van Chinh attends 22nd China - ASEAN Expo in Guangxi WVR/VNA - Vietnam is ready to deepen economic cooperation with the Association of Southeast Asian Nations (ASEAN), China and other partners, embracing a strategy of ...

Fostering friendship through ASEAN-China Youth Exchange Activities in Guangzhou WVR - On October 23, the "ASEAN-China Youth Exchange Program Welcoming the 15th National Games of China" and the "RisingZ Finals" – a program seeking ...

Promoting Vietnam-Switzerland economic cooperation in a new era WVR - On the morning of November 4, Deputy Minister of Foreign Affairs Le Thi Thu Hang attended and delivered an online opening speech at ...

Relentlessly promoting Vietnam-Japan cooperation and people-to-people exchange WVR - On the morning of November 4, at the headquarters of the Vietnam Union of Friendship Organizations, Mr. Nguyen Phu Binh, Vice President of ...