Measures needed to promote Dien Bien's tourism potential: Provincial Department

A large number of visitors have flocked to the northern province of Dien Bien, especially to the special national relic site of Dien Bien Phu Battlefield, in the days leading up to the celebration of the 70th anniversary of the Dien Bien Phu Victory (May 7, 1954-2024).

According to the provincial Department of Culture, Sports and Tourism, Dien Bien City welcomes about 5,000 visitors each day, even double on peak days as the locality is busting with celebration activities.

Measures needed to promote Dien Bien's tourism potential
Tourists visit the A1 Hill in the special national relic site of Dien Bien Phu Battlefield. (Photo: Saigon Giai Phong Newspaper)

Chairman of the provincial People’s Committee Le Thanh Do said the completion of the upgrade and expansion project of Dien Bien Airport and the reopening of direct flights to the two national largest economic hubs of Hanoi and Ho Chi Minh City have facilitated transportation, investment attraction, and tourism development.

Tourism activities have developed rapidly in the locality, initially forming distinctive and perse tourism products, he said.

Experts said Dien Bien’s tourism industry has many opportunities for stronger growth, becoming a key economic sector in the coming time as the locality has been emerging as an attractive tourist destination in the northwestern region and the country in general.

Dien Bien also serves as a place for educating the revolutionary tradition to younger generations, they noted.

Vice Director of the provincial Department of Culture, Sports and Tourism Nguyen Hoang Hiep underlined the necessity to improve the quality and effectiveness of historical relic sites in Dien Bien, thus upholding their value for tourism development.

It requires key solutions to create breakthroughs for the tourism industry, insiders said, adding that Dien Bien must develop distinctive products and seek ways to optimize its potential and advantages in boosting sustainable tourism development.

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(Source: VNA)