Ho Chi Minh City Tourism Festival 2026: a series of Summer Promotional Tours

Over 100 enterprises are launching hundreds of tours, combos, and promotional services for the peak summer season.

This year’s event gathers more than 20 provinces and cities along with hundreds of tourism and travel enterprises, featuring nearly 130 booths showcasing products, services, cuisine, and culture.

The highlight is the tourism stimulus fair, where over 100 enterprises are launching hundreds of tours, combos, and promotional services for the peak summer season.

Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, shared that after more than 20 years of organisation, the festival has become a familiar rendezvous for the tourism industry every summer.

Enterprises are strengthening regional links, developing short tours, urban, ecological, and river tourism to diversify visitor experiences.

This year, the event not only focuses on promotion but also creates a real experience space, allowing residents and tourists to directly explore and choose suitable products.

Feedback from enterprises indicates a trend of innovation in tourism products. Some companies are introducing helicopter tours for aerial views of Ho Chi Minh City or observation points, while many are shifting towards nearby markets such as Southeast Asia and China, as well as domestic tours, to meet the demand for safe, economical travel.

A representative from the Ho Chi Minh City Tourism Association also stated that enterprises are strengthening regional links, developing short tours, urban, ecological, and river tourism to diversify visitor experiences.

In addition to purchasing promotional tours, residents can participate in a tourism job exchange, industry trend talks, and various cultural and artistic programs. The festival is expected to stimulate the domestic market and add momentum to Ho Chi Minh City's tourism this summer.

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