When ethnic minorities learn ecotourism marketing

From 17 to 19 July, Helvetas Vietnam collaborated with the Vietnam Community Tourism Chapter to organize an intensive training course on ecotourism marketing for some ethnic minority communities in the provinces of Quang Binh, Quang Tri and Thua Thien-Hue.
Đông Nam Á giữ vững vị thế trước những sóng gió kinh tế toàn cầu
Ethnic minority trainees are practicing skills such as filming and shooting on mobile phones (Photo: Helvetas Vietnam)

The training course was held at Dut Village 1, Hong Kim commune, A Luoi district, Thua Thien Hue province. This is an activity of Sub-Component 6 of the Project on Sustainable Forest Management and Biodiversity Conservation in Vietnam (VFBC).

The project is funded by the United States Agency for International Development (USAID) in collaboration with Helvetas Vietnam and other partners, aiming to improve the livelihoods of local community residents living in buffer zones of national reserves, conservation areas and nature reserves.

Through this training, about 30 ethnic minority trainees have been equipped with the necessary knowledge and skills to be able to self-promote their ecotourism services.

The experts not only provide students with general knowledge about tourism marketing but also provide hands-on instruction for skills such as filming, photography, editing, creating short videos on mobile software, writing content and posting it on platforms such as Facebook, TikTok, etc.

In addition, the students also had the opportunity to visit the Anor community ecotourism village and participate in collective activities to exchange, discuss and share knowledge.

Đông Nam Á giữ vững vị thế trước những sóng gió kinh tế toàn cầu
Group discussion.

In terms of the course, Mr. Ho Van Nhang (Huong Phung commune, Huong Hoa district, Quang Tri province) said: “I usually use smartphone but don't aware of its full functions. Thanks to the teacher’s guidance, now I know how to film and take photos.

In the past, when I led a tour group, I only took pictures for fun without being aware of how to set the shooting angle. After this training course, I have learned many things and put my knowledge into operation immediately. I look forward to learning more so that I can improve community tourism."

Mr. Blup Tham (A Roang commune, A Luoi district, Thua Thien-Hue province) said: “I have learned many lessons such as filming, shooting and experiencing many dishes of Paco community.

My goal in the future is to develop the tourism industry of A Roang commune. If I have time, I also intend to study more about the tourism and culinary of my community."

Đông Nam Á giữ vững vị thế trước những sóng gió kinh tế toàn cầu
Visiting the Anor community ecotourism village.

In the upcoming time, Helvetas Vietnam will continue to organize a wide range of business connection activities and training courses for the community involved in tourism in Quang Binh, Quang Tri, Thua Thien-Hue, and Quang Nam. These events will be about on-site tour guide skills, homestay services, campfire organization skills, and safety skills in survival tours such as exploring streams, waterfalls, caves …

Helvetas Vietnam's activities aim to promote the development of ecotourism chains for this area and improve the livelihoods of forest-based communities.

Helvetas is one of Europe's leading international NGOs with headquarters in Switzerland, Germany and the United States, with a network of operations in 30 countries around the world.

Helvetas has been operating in Vietnam since 1994 in the fields of agriculture, forestry, governance, clean water - sanitation and rural development. Currently, Helvetas Vietnam's programs focus on sustainable and inclusive economic development. Helvetas is also in charge of raising awareness about specific issues on climate change and vocational skills development.

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Translated by Thanh Nga