Vietnam joins 2023 World Travel Market London

As many as 40 countries, 221 exhibitors, and 9,000 trade visitors took part in the first-ever WTM at the London Olympia in 1980.

About 10 Vietnamese firms offering aviation, tourism, and lodging services participated in the 2023 World Travel Market London (WTM London) which took place from November 6-8.

As many as 40 countries, 221 exhibitors, and 9,000 trade visitors took part in the first-ever WTM at the London Olympia in 1980.

Vietnam joins 2023 World Travel Market London | Travel | Vietnam+ (VietnamPlus)
A Vietnamese booth at 2023 World Travel Market London. (Photo: VNA)

WTM London now facilitates 2.8 billion GBP (3.4 billion USD) in industry deals and has around 5,000 exhibitors from 182 countries and regions and more than 51,000 participants, according to its website.

Vietnamese businesses have partaken in the event for more than 10 consecutive years, except for 2020 and 2021 when it was suspended due to the COVID-19 pandemic, displaying perse tourism products and services.

Huyen Nguyen, Managing Director at Hanoi-based Go-Indochine, said WTM London offers a good opportunity for participating firms to maintain and promote relations with their traditional partners seek new ones, and stay updated on the global tourism business trends.

She held that there should be a coordinating unit to effectively promote Vietnam’s tourism at such big events as WTM London.

Vietnam was honored in 45 categories of the 2023 World Travel Awards, one of the leading tourism awards in Asia, which is dubbed the “Oscars of Tourism”. The country was named Asia’s Leading Destination for the fifth time and Asia’s Leading Nature Destination for the second time in a row.

Its total revenue from tourism is estimated at 582.6 trillion VND (23.7 billion USD) in the first 10 months of this year, according to the Vietnam National Authority of Tourism.

In the period, the country welcomed 10 million foreign tourists, exceeding the target of 8 million for the whole year, and served 98.7 million domestic holidaymakers. In October alone, the tourism sector served 1.11 million foreign visitors and 5.2 million domestic tourists.

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(Source: VNA)