Social media, messaging apps enable firms to access potential customers: seminar
Vietnamese spend about 2 hours and 32 minutes on surfing social media and messaging apps each day, and stay there one minute longer than the average of global users.
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Many Vietnamese prefer using messaging apps on social media for their daily activities, including shopping for essential goods, so this is an opportunity for businesses to interact with potential customers via social media platforms and messaging apps.
Vietnamese spend about 2 hours and 32 minutes on surfing social media and messaging apps each day, and stay there one minute longer than the average of global users, Karla Banua, a sales and advertising specialist at Rakuten Viber, told a seminar in Ho Chi Minh City on October 16.
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| Social media, messaging apps enable firms to access potential customers: seminar. |
A 2023 survey on Viber showed that 69 per cent of Viber users in Vietnam, mostly aged 25-50, were able to pay for the services supplied by this cross-platform messaging app, 73 per cent of customers in the country messaged to interact with brands, and 36 per cent shopped via chat.
Besides, 64 per cent of online shoppers explored brands and products via social media and messaging apps, 68 per cent preferred buying things from the brands they can conveniently communicate and directly interact with while seeking product and brand information, 78 per cent wanted to access delivery updates, 73 per cent wanted to switch to rivals of a brand after several negative experiences, and 82 per cent hoped to receive businesses’ feedback on their opinions, the survey found.
Some businesses also said social networks and messaging apps are providing favorable conditions for many brands, especially startups and local small- and medium-sized enterprises, to access not only domestic but also international customers.
In reality, many Vietnamese firms have been benefiting from the solutions for interaction with potential customers via social media and messaging apps when customers are paying more attention to the interaction with local businesses and brands.
At the seminar, Rakuten Viber also introduced Viber for Business, which provides companies with various solutions for advertising, messaging, making calls, and one-time passwords (OTP).
(Source: VNA)
