Promotion of Vietnam National Brand Program and its products in Germany
|Mr. Vu Ba Phu, Director-General of the Trade Promotion Agency delivered a speech at the event. (Photo: Vietnam Trade Office in Germany)
The event aimed to support, enhance publicity, and boost the consumption of products and services acknowledged under the National Brand, fostering trade connections with German enterprises, particularly those owned by Vietnamese individuals.
During the event, a video showcased the formation and growth of Vietnam National Brand Program over the past 20 years. Additionally, representatives from the Secretariat of the National Brand Program presented achievements in the value of Vietnam's national brands and Vietnamese enterprises.
The highlight of the event was the exhibition space dedicated to Vietnamese national brand, showcasing products acknowledged under the National Brand, promotional materials introducing the Program, and trade connection activities, which were expected to be vibrant and yield positive outcomes.
The publicity and promotion efforts for the National Brand Program and national-branded products in Berlin not only brought reputable, top-quality Vietnamese products closer to the Vietnamese community in Germany but also provided an opportunity for German businesses to gather market information, conduct marketing activities, and explore investment cooperation opportunities in the Vietnamese market.
Representatives from the Secretariat of the National Brand Program, alongside various businesses participating in the event. (Photo: Vietnam Trade Office in Germany)
To introduce and promote the Vietnam National Brand Program and national-branded products to communities, consumers, investors, trading partners, and international import-export entities, since 2021, the Secretariat has collaborated with Vietnamese Embassies, representative agencies, and trade offices in various countries to implement numerous communication and promotion activities.
The National Brand Program of Vietnam is a specific, long-term trade promotion program initiated by the Government, approved by the Prime Minister since 2003, and entrusted to the Ministry of Industry and Trade for implementation in coordination with other ministries, local authorities, industry associations, and enterprises.
This program aims to develop the National Brand through supporting businesses in constructing and cultivating strong brands within the economy, promoting the image of Vietnam as a country with quality goods and services, building credibility, and enhancing the competitiveness of Vietnamese enterprises in both domestic and international markets.