Italian cuisine promoted to Vietnamese people

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The information was released at a press conference held by the Italian Chamber of Commerce in Vietnam (ICHAM), the association of the Italian Chambers of Commerce abroad(Assocamerestero) and the Italian Embassy in Vietnam.

According to the ICHAM’s Chairman Mihele D’Ercole, the programme is under the ‘True Italian Taste - Mediterranean Diet’ project that was launched by the Italian Government and has been implemented in over 40 countries worldwide.

Through the event, Vietnamese people will be introduced to the beauty of Mediterranean Diet – a cultural heritage recognised by UNESCO.

At the press conference for the programme. (Photo: NDO)

Miss Vietnam Ngoc Han will be the Brand Ambassador of ‘True Italian Taste - Mediterranean Diet’ in Vietnam. Accordingly, she will join an experience trip to Italy in June, along with other global ambassadors, and then return to Vietnam to bring Italian cuisine closer to Vietnamese people.

During the programme, visitors will be immersed in various unique cultural and culinary activities, particularly an exhibition featuring the development of Italian cuisine over five important periods.

Visitors will have also an opportunity to enjoy the most original Italian dishes selected from leading Italian restaurants in Vietnam as well as exchange with experts on the dining style of Mediterranean people. Notably, famous Italian chef, Piero Palmigiani will participate in the activities.

In addition, other special products from Italy will be promoted at the programme.

ICHAM Executive Director Pham Hoang Hai said that the event is expected to offer an opportunity for enterprises from both sides to meet and exploit the market and products of each country.

The ‘Mediterranean True Italian Taste’ is expected to welcome around 300-400 visitors.

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