From medicinal herb farm to the global market - An ambitious challenge for Bo Chinh ginseng

Recently, Bo Chinh ginseng (Abelmoschus sagittifolius) has been recognized in Western and Oriental medicines for its excellent nutritional value for human health. From a unique medicinal herb that originated in central Vietnam, CEO Son Hang of Son Ngoc Co., Ltd. has brought this plant to grow in the northern mountainous province of Thai Nguyen for her ambition to conquer the world market.

Besides tea which is a unique traditional product, Thai Nguyen is also known as one of the largest medicinal plant growing regions in the North. In 2020, approximately 187 hectares of famous medicinal plants such as milletia speciora champ, polyscias fruticosa, morinda officinalis how, turmeric, etc., were planted in this province. In which about 10 hectares of arable land were reserved for Bo Chinh ginseng varieties.

Sâm Bố Chính.
Bo Chinh ginseng.

In the past, Bo Chinh ginseng was often known as a specialty in the southern provinces such as Quang Binh, An Giang, Kien Giang, Dong Thap, and the Central Highlands, etc. However, this medicinal herb has been replicated in many provinces and cities across the country in the last few years.

In 2017, regardless of the trendy plantation of tea, polyscias fruticosa, morinda officinalis how in Thai Nguyen, Ms. Son Hang - CEO of Son Ngoc Co., Ltd. has decisively tried to bring this precious ginseng variety to grow in her farm on a hillside. When asked why she decided to go against the majority, CEO Son Hang laughed and said: "I am a farmer with a great passion for organic medicinal herbs with high nutritional value for users’ health. When I learned about the effects and value of this plant, I decided to bring them back to my hometown, and even bring this special product to conquer the market abroad."

CEO Son Hằng – Giám đốc Công ty TNHH Son Ngọc
Ms. Son Hang - CEO of Son Ngoc Co., Ltd

Bo Chinh ginseng is highly appreciated in both traditional and modern medicines for its significant effects on health. The nutrients in Bo Chinh ginseng have many good uses like those of Korean ginseng and only rank after the famous Ngoc Linh ginseng. If this medicine is given to poor health, physical weakness, or diseases in the lungs, physiology, endocrinology, insomnia, poor stomach, those conditions will significantly improve. For patients with a weak nervous system or psychological instability, drinking Bo Chinh ginseng daily will effectively help the brain relaxed, support mental health recovery.

Despite many good utilities, the price of this medicine is very affordable. Bo Chinh Ginseng is considered a very healthy food suitable for all classes of consumers. Bo Chinh Ginseng is grown organically, with reasonable care, fertilized with vermicompost, duckweed with microbial compost, and fish protein. No stimulant and toxic preparations nor chemical fertilizers are used.

Sâm Bố Chính được trồng tại Thái Nguyên.
Bo Chinh ginseng planted in Thai Nguyen.

According to Son Ngoc Co., Ltd., the price of Bo Chinh ginseng products ranges from 250,000 – 800,000 VND/1kg. During the current complicated situation of the Covid-19, consumers can effectively improve their health using this affordable medicinal herb by applying several ways of processing the ginseng, such as decoction in hot water, cooking dishes, concentration on the essence.

Sâm tươi Bố Chính sử dụng trong chế biến món ăn.
Fresh Bo Chinh ginseng is used in food cooking.

During the recent widespread Covid-19 pandemic, the fresh ginseng drink from Son Hang Co., Ltd was welcomed by various quarantine points in Thai Nguyen. It helps improve health and stamina resistance during the epidemic season.

Nước sâm tươi Bố Chính gửi đến các chốt kiểm dịch tại Thái Nguyên.
Bo Chinh ginseng fresh drinks delivered to Covid-19 quarantine point in Thai Nguyen.

Ms. Son Hang enthusiastically shared her experience in achieving the highest nutritional value of Bo Chinh ginseng: "The soil on the hill in Thai Nguyen contains very suitable concentrations for growing Bo Chinh ginseng, so right from the time it was sown in Thai Nguyen, the plants have been guaranteed for its high medicinal content. Besides, our company also pays great attention from nurturing to the final processing. For example, fertilizer must be organic, or in the processing stage, I apply science and technology to keep ginseng's nutrients intact and ensure clean and good ginseng products to consumers".

Cây sâm Bố Chính dùng để trang trí.
Bo Chinh ginseng plant used as decorative bonsai.

From researching to planting and producing finished products is a long process that takes a lot of effort, time, and money. By doing so, Son Ngoc Ltd can confidently introduce valuable products to customers today. Asked if she ever found it difficult and wanted to give up, CEO Son Hang smiled: "I have never given up my ambition."

Perhaps because of her pure ambition with ginseng, that resilient woman has triumphantly struggled with a burning devotion: “Growing ginseng is my passion, once being passionate, there is no concept of difficulty or discouragement. I always keep on improving my search for solutions to produce valuable products for the consumers. I want this precious ginseng to be known in the country and to be popular in foreign markets. The day the world doesn't know about Vietnam's Bo Chinh ginseng, that day I will not stop trying."

Vietnamese farm produce promoted in Japan

Vietnamese farm produce promoted in Japan

Vietnamese farm produce, mostly fruits and vegetables, dried food, aquatic products and beverages, were introduced during the Viet Nam – Japan trade teleconference on June ...

Viet Nam helps maintain sustainable global peace: Officer

Viet Nam helps maintain sustainable global peace: Officer

Viet Nam’s peacekeeping force has worked to enhance the country’s position in promoting the implementation of the UN Millennium Development Goals (MDGs), including maintaining sustainable ...