Tastin’France 2025 in Hanoi: Let French wine 'tell' the story of a land and its history
WVR - On the afternoon of April 2, at the Grand Mercure Hotel (Hanoi), the French wine tasting event "Tastin’France 2025" took place, featuring the participation of 35 French wine producers along with numerous partners and businesses in Vietnam.
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| French Ambassador to Vietnam, Olivier Brochet, shared that exporting a bottle of French wine means exporting an entire region and the rich history behind it. (Photo: Ngoc Anh) |
French Ambassador to Vietnam, Olivier Brochet, expressed his delight and optimism about the potential of the wine industry in Vietnam, and emphasized that the significant attendance at the event demonstrates consumers trust in the quality and expertise of French producers. This also promises robust growth for the Vietnamese market.
Sharing the cultural story behind each bottle of wine, Ambassador Olivier Brochet noted that France is the “cradle” of wine production and consumption traditions. “When exporting a bottle of French wine, we are indeed exporting an entire region and the historical narrative behind it,” he stated.
Therefore, “enjoying French wine is not merely about drinking a beverage; it is also a way to connect - friends and family gathering together, sharing delightful flavors, and strengthening bonds in a friendly atmosphere."
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| Guests attending the Tastin'France 2025 event had the opportunity to taste many famous French wines. (Photo: Ngoc Anh) |
The Tastin’France 2025 event provided experts in Vietnam's alcoholic beverage industry the opportunity to experience a variety of wines and spirits from France's renowned production regions.
This event brought together 35 wine producers from regions such as Champagne, Burgundy, the Loire Valley, the Rhône Valley, Languedoc, Bordeaux, Alsace, Provence-Alpes-Côte d’Azur, and Hauts-de-France.
Notably, most of the French wine producers participating in this program have not yet entered the Vietnamese market. Therefore, this event serves as an introduction and an important bridge, helping Vietnamese and French businesses establish close cooperative relationships, thereby expanding distribution and bringing top quality French wines to Vietnamese consumers.
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| Mr. Vincent Creton (middle), CEO of Cave de Sancerre Wine Company, affirmed that wine can become a “cultural bridge” between Vietnam and France. (Photo: Ngoc Anh) |
Assessing the current and future trends in Vietnam’s wine consumption, Vincent Creton, CEO of Cave de Sancerre, believes that the market is increasingly prioritizing quality over quantity.
“I see great potential for gured to be here today”, Mr. Creton shared.
He also expressed immense pride in French wine, emphasizing that each shimmering glass can serve as a “cultural bridge” - connecting friends, strengthening ties between two countries, and fostering collaboration in the food and beverage industry.
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| Marina Duhau, Export Director of Vignerons Autrement, shared insights on the unique process of producing alcohol-free wine. (Photo: Ngoc Anh) |
Beyond traditional wines, Tastin’France 2025 also introduced alcohol-free wine from the producer Vignerons Autrement.
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Marina Duhau, Export Director at Vignerons Autrement, explained the unique process behind this special type of wine. “The wine undergoes vacuum distillation and is heated at a high temperature to remove alcohol. Then, we add a touch of sugar and natural flavors to enhance the taste. This entire process takes place at 6°C”, she said.
According to Vignerons Autrement, this product aligns with the global trend of low- and non-alcoholic wines, which are becoming increasingly popular. Today’s younger generation, health-conscious consumers, and even pregnant women can now enjoy wine without the alcohol content.
The Tastin’France 2025 wine tasting event is organized by Business France, the French government’s foreign trade agency, which supports French companies in exporting their products while also promoting and facilitating foreign investment in France.
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| The Tastin’France 2025 event provided beverage industry experts in Vietnam with the opportunity to experience a variety of wines from France’s renowned wine regions. (Photo: Ngoc Anh) |
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