Dien Bien tourism develops strongly in a professional and modern manner

WVR - In the era of rapid technological advancement, digital transformation has become an essential requirement, driving the development of localities, including tourism. With a determination to accelerate digital transformation, the tourism sector in Dien Bien is expected to develop vigorously towards professionalism and modernization.
sự mến khách và lòng nhiệt thành của con người Điện Biên cũng là nền tảng vững chắc cho ngành du lịch phát triển. (Nguồn: dienbientv)
With a focus on leveraging potential and advantages to develop historical and cultural tourism, Dien Bien aims to become one of the most attractive destinations. (Photo: dienbientv)

By striving towards 2025, tourism in Dien Bien aims to become a leading economic sector, laying the foundation for transforming Dien Bien into one of the most attractive tourist destinations in the Northwestern region and the whole country.

Tourism development according to the 4.0 age

Dien Bien Province boasts abundant potential and strengths in tourism, particularly in historical, cultural, and experiential tourism. By effectively connecting tourism activities, the image of Dien Bien has become widely known among tourists, who are eager to come and experience it.

Recognizing the importance of tourism promotion activities, in collaboration with various organizations and individuals, over the past years, the Tourism Promotion Information Center (under the Provincial Department of Culture, Sports, and Tourism) has implemented a range of synchronized solutions to provide timely information and support for tourist enterprises and visitors.

In 2023, the Center maintained its information and support desk, catering to nearly 30,000 tourists and over 1,000 tourism-related businesses. In response to the demand for information about tourism in Dien Bien, the center produced 8,300 publications and documents, including the Dien Bien tourism map, the "7 Tours in Dien Bien" book, and the Dien Bien Travel Handbook. Additionally, it wrote and published 285 articles, videos, and clips on websites such as dulichdienbien.vn and dulichtaybac.vn, and shared over 1,400 articles, videos, and clips on social media platforms managed by the Center (Facebook, YouTube, TikTok).

In addition, the Dien Bien Phu Historical Victory Museum continuously enhances the quality of its services, research, collection, and display of artifacts and historical documents related to the campaign. It intensifies the promotion of the museum through various diverse forms to attract visitors.

Addressing this matter, Ms. Vu Thi Tuyet Nga, Director of , the Dien Bien Phu Historical Victory Museum believes that integration and tourism development in the era of Industry 4.0 are the trends of the times. Therefore, the museum enhances sharing, promotion, and introduction of information about documents, artifacts, as well as the potential development of tourist sites on digital platforms.

In 2023, for the first time ever, Dien Bien province welcomed 1 million tourists, which is a remarkable milestone. The province recorded an increase of nearly 25% compared to the same period in 2022. Total tourism revenue reached over 1,700 billion VND, up nearly 27% compared to the same period in 2022. Achieving the milestone of 1 million tourists and organizing numerous promotional activities and trade promotions during the year has and continues to create a solid growth momentum for the tourism industry of Dien Bien Province in the coming years.

Điện Biên không chỉ là điểm đến lịch sử
In 2023, for the first time ever, Dien Bien province welcomed 1 million tourists, which is a remarkable milestone. (Photo: VNE)

Strenghthening digital transformation

Digital transformation has been identified as an inevitable trend in the context of the strong Fourth Industrial Revolution. With a focus on leveraging potential and advantages to develop historical and cultural tourism, Dien Bien aims to become one of the most attractive destinations.

This is also seen as one of the prerequisite solutions to provide opportunities for Dien Bien's tourism sector to enhance competitiveness and achieve sustainable development. Harnessing the potential for cultural and tourism development, in recent years, the province has significantly intensified its promotional and tourism promotion efforts through a variety of diverse activities, contributing to building Dien Bien Province into an appealing tourist destination that attracts visitors.

It can be said that the prolonged impact of the Covid-19 pandemic has directly affected the habits and behaviors of tourists globally. Customers are cautious about direct contact and prioritize researching and booking tours through electronic channels.

In response to changes in tourists' information access needs, there is a demand for digital transformation in tourism marketing. Recently, the Dien Bien Tourism Promotion Information Center has enhanced tourism promotion through various innovative and diverse methods.

In addition to traditional promotional channels, the application of highly viral social media channels has been strongly emphasized. Meanwhile, maintaining and improving the quality of information dissemination and promotion through digital platforms has brought Dien Bien's tourism closer to visitors.

Mr. Dang Minh Phuong, Deputy Director of the Dien Bien Tourism Promotion Information Center, shared: "Digital transformation is a global trend, not only in Vietnam but also in the tourism industry. We recognize this as an important task in the coming time. We continue to expand digital applications in providing tourist information. Through tourist information points, QR codes are provided to tourists at restaurants, hotels, and cafes to help them easily access tourism information through digital transformation."

However, according to Mr. Phuong, the current digital transformation of the tourism industry still faces numerous challenges such as insufficient and low-quality workforce for digital transformation. Additionally, the allocated budget for implementation remains limited. Many projects related to culture and tourism mostly focus on research, lack practical application, have small scale, and have not made breakthroughs. This poses a demand for specific solutions to effectively exploit the values from the digital environment for sustainable tourism development.

Mr. Nguyen Minh Phu, Director of the Provincial Department of Culture, Sports, and Tourism of Dien Bien Province, affirmed that in addition to effectively exploiting new highlight projects such as the Panorama painting, Martyrs' Shrine at the Dien Bien Phu Battlefield, and the particularly significant national historical relic of the Dien Bien Phu Battlefield, Dien Bien has successfully organized cultural and artistic activities. Moreover, it has strengthened connections among localities, sectors, businesses, and communities in tourism promotion activities, thereby playing an important role in introducing and promoting Dien Bien's cultural tourism products to visitors.

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