Book tour: 'Chat with Gen Z'
Vietnam and the global economy are navigating an exceptionally turbulent period marked by historic, transformative changes. It is a pivotal moment that may redefine the international order.
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In this uncertain environment, young people, especially Generation Z, are increasingly concerned about their careers and future in a rapidly evolving world. Unlike previous generations, Gen Z faces unique challenges from technological advancements and the rise of artificial intelligence (AI). As the pace of change accelerates, the assurance that studying or following a specific career path will lead to long-term stability is no longer a given.
Economist Trần Sĩ Chương has raised important questions: Is AI making traditional concepts like IQ outdated, as tools like ChatGPT take over tasks once associated with intelligence? He argues that today’s personal value lies more in emotional intelligence (EQ) - the ability to empathize, understand others, and think creatively, alongside the skill to ask the right questions to uncover crucial information.
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In conjunction with the release of his book Chat with Gen Z, author Trần Sĩ Chương, in partnership with TIMES Publishing, embarked on a nationwide Book Tour. This tour engages with young people across Vietnam’s northern, central, and southern regions, offering discussions on critical contemporary issues at schools and businesses.
Within just 10 days in October, Trần Sĩ Chương took his “intellectual offspring” to major venues such as Hanoi’s Diplomatic Academy, Huế (Huế Book and Culture Club, Huế University, Huế University of Economics), Ho Chi Minh City (Van Lang University, Open University, University of Economics Ho Chi Minh City), Đồng Nai (Eastern University of Technology), and numerous other organizations.
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| Author Trần Sĩ Chương engaged with students in Ho Chi Minh City on the afternoon of October 5 |
One of the tour’s main themes focuses on Generation Z, often called the “snowflake generation”, for their perceived fragility in facing life’s challenges. Aware of this perception, Trần Sĩ Chương crafted Chat with Gen Z to sit down with this generation, address their concerns, and offer solutions, shared experiences, and valuable lessons—essentially creating a guidebook for their personal and professional journeys.
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| The book Chat with Gen Z |
Nguyễn Thị Diễm Châu compiled the book Chat with Gen Z from more than 200 conversations between Trần Sĩ Chương and students, aspiring entrepreneurs, and even business owners.
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| Author Trần Sĩ Chương engaged with students at the Eastern University of Technology (Dong Nai) on the afternoon of October 8. |
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| Author Trần Sĩ Chương engaged with students at the Eastern University of Technology (Dong Nai) on the afternoon of October 8. |
During these discussions, Trần Sĩ Chương covers topics such as entrepreneurship, culture, economics, societal issues, and current events. His insights have become guiding principles for many young people, including: “The first step to entrepreneurship is finding yourself,” “Professionalism means attention to detail,” “Entrepreneurs should uphold ‘righteousness in business,’” and “A company only has value when it embodies sustainability and legacy.”
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| Author Trần Sĩ Chương, along with speakers and translators Tống Liên Anh and Mr. Vũ Trọng Đại, engaged with students at the Diplomatic Academy of Vietnam on the afternoon of October 15. |
The book and the Book Tour offer practical advice to individuals aged 16-30, especially those embarking on entrepreneurial ventures. Common questions such as “What should I study?” “What career should I choose?” and “Should I start my own business?” are explored through the lens of Trần Sĩ Chương’s experiences. He distils timeless lessons, hoping to help young people save time and effort as they pursue their dreams.
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| Author Trần Sĩ Chương engaged with students of Hue University of Sciences High School for the Gifted (Hue University) on the afternoon of October 17. |
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| Author Trần Sĩ Chương engaged with students of Hue University of Sciences High School for the Gifted (Hue University) on the afternoon of October 17. |
At each stop on the Book Tour, Trần Sĩ Chương underscores the importance of building inner strength—the confidence to navigate life’s pivotal moments. With this inner strength comes the need for a solid foundation of values that enable sustainable personal growth and effective leadership. As Vietnam integrates into the global economy, he emphasizes the need for each individual to cultivate an international perspective to understand what is happening in the world and why.
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| Author Trần Sĩ Chương, Director of Lifelong Learning Institution Nguyễn Anh Tuấn, and Mr. Vũ Trọng Đại had an exchange with students of the University of Economics Ho Chi Minh City on the morning of October 21. |
Emeritus Professor Trương Nguyện Thành remarked, "By sharing the rich experiences of his life’s journey, marked by unexpected twists and profound reflections, the author has provided Gen Z, and young people in general, with invaluable lessons and insights."
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| Author Trần Sĩ Chương had an exchange with students at Van Lang University on the morning of October 22. |
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| Author Trần Sĩ Chương had an exchange with students at Van Lang University on the morning of October 22. |
Through his life’s journey, marked by unexpected twists and profound reflections, Trần Sĩ Chương shares valuable life lessons with Gen Z, encouraging them to ask the right questions to discover the best answers for themselves.
| Mr. Trần Sĩ Chương is an expert in economics and corporate strategy. He serves as Senior Partner at 3Horizons (UK), advising on corporate restructuring and succession planning in Asia. He is also involved in various initiatives to support startups and serves as an advisor at Huế University (International, Engineering and Technology, and Arts faculties) and the Faculty of Business Administration at Nha Trang University |
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