Human resources training takes centre stage to develop e-commerce

VNA/WVR—Training human resources in e-commerce is among the focuses in many localities' plans for e-commerce development by 2024, according to the Vietnam E-commerce and Digital Economic Agency under the Ministry of Industry and Trade (MoIT).
Trung tâm phát triển thương mại điện tử, Bộ Công thương
The E-commerce Development Centre (EcomViet) at the MoIT’s E-commerce and Digital Economy Agency coordinates with cross-border e-commerce platforms to conduct e-commerce connection programmes and training in provinces and cities. (Photo: VNA)

Under its plan issued in early April, Ho Chi Minh City will organise training courses and communication activities to help individuals, businesses, cooperatives, business households, and traders learn more about e-commerce regulations, transactions and platforms, social networks, and the Internet.

Meanwhile, Hanoi has set a target of providing 2,000 people from organisations, businesses, business households, state management agencies, and schools with e-commerce training.

The capital city aims to expand consumption markets for agricultural products, handicrafts, One Commune-One Product (OCOP), and consumer products through e-commerce channels.

It will also promote cross-border e-commerce transactions through conferences, seminars and training.In addition to raising public awareness of e-commerce, the city will introduce and promote effective models and short training courses for enterprises and individuals.

The southern provinces of Binh Phuoc and Vinh Long and the south-central province of Binh Thuan also developed plans to promote e-commerce, and they identified measures to improve the quality of human resources in the e-commerce sector. To support local State-management agencies in updating new policies on e-commerce and overcoming difficulties in production and business, the E-commerce Development Centre (EcomViet) at the MoIT’s E-commerce and Digital Economy Agency has coordinated with cross-border e-commerce platforms such as Amazon and Alibaba to carry out a series of e-commerce connection programmes and training in provinces and cities.

These programmes have attracted representatives from state management agencies, businesses, cooperatives, business households, and training establishments. In the coming time, EcomViet will continue to coordinate with companies to provide human resources training to localities nationwide. It also plans to offer training courses for target groups and organise seminars on e-commerce for lecturers at colleges and universities.

A MoIT’s E-Commerce and Digital Economy Agency report showed that revenue of products sold through online business-to-consumer (B2C) retail models increased from 10.8 billion USD in 2018 to 20.5 billion USD last year. The figure is forecast to surge in the coming time and reach 650 trillion VND (26.31 billion USD) in 2024. According to a report on the online retail market in 2023 released by e-commerce data platform Metric, 2.2 billion items were successfully delivered through five major e-commerce platforms in Vietnam, namely Shopee, Lazada, Tiki, Sendo, and Tiktok Shop, a surge of 52.3% over 2022.

The e-Conomy SEA 2022 report by Google, Temasek, and Brain & Company said that Vietnam recorded the highest e-commerce growth.

The B2C revenue and sales volume in Vietnam are predicted to continue their upward trend, with the five leading e-commerce platforms expecting to earn 310 trillion VND in 2024, representing a year-on-year growth of 35%.

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