Ample room remains for Thailand, Vietnam in MICE tourism cooperation: Thai insider
Thailand is striving to become a centre for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Southeast Asia, and considering Vietnam as one of its potential partners for cooperation in this field, according to Puripan Bunnag, Senior Vice President of the Thailand Convention and Exhibition Bureau (TCEB).
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| A MICE tourist group in Da Nang (Source: baodanang) |
The official said that this segment is showing a strong recovery and starts to play a positive role in the Thai economy after several years of difficulties caused by the COVID-19 pandemic. In the first half of Thailand's 2024 fiscal year (from October 2023 to March 2024), Thailand welcomed 636,694 foreign MICE tourists, equivalent to 78% of MICE tourist arrivals in the entire 2023 fiscal year. In the period, the country earned 36.72 billion baht (over 1 billion USD), equivalent to 72% of the total generated by foreign MICE tourists in the entire previous fiscal year.
In this period, Vietnam ranked seventh in terms of the number of foreign MICE tourists to Thailand with 20,446 visitors.
According to Puripan, Vietnam's economy is growing strongly as a main destination for foreign direct investment (FDI) in Southeast Asia. Therefore, the demand in Vietnam for products, services, technology, innovation, expertise, and business networks to boost the economy and business efficiency will increase.
The convenience of accessing Thailand and short-haul flights between the two countries are plus points for Vietnamese people traveling and participating in events in Thailand, he stated, adding that Thai Airways currently operates four flights per day from Ho Chi Minh City and Hanoi – Vietnam’s two largest cities - to Bangkok.
The TCEB is currently implementing the "Cambodia-Vietnam-Thailand Economic Corridor" (CVTEC) project to develop a sea route connecting Koh Chang in eastern Thailand with Cambodia's Sihanoukville and Phu Quoc island of Vietnam. This can become a cross-border route for foreign MICE tourists to carry out the "one trip three countries" programme.
The bureau is also promoting and facilitating cooperation between Thai MICE businesses and those in the same industry in Cambodia and Vietnam to make travel on the sea route of the three countries feasible and attract MICE tourists from three countries to conduct cross-border tours.
The TCEB is ready to play a supporting role in creating favourable conditions for Vietnamese MICE tourist groups to travel to Thailand, added Puripan.
(Source: VNA)
