A new flavor to Vietnamese’s tastes in movies
Being appeared in Viet Nam since 2010, Philippines TV series have quickly become the “soul food” for many Vietnamese audiences, especially those in the countryside.
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When the TV series Only You was first broadcast on Vietnam's Today TV in 2010, it brought an entirely new flavor to the audience since they were already “fed up with” many Korean and Chinese dramas. After more than a decade, Filipino movies have dominated the market share on Vietnamese television and continued to capture the heart of the audience.
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| A popular Filipino movie in Vietnam. |
Numerous favourite films
It’s hard to name all Filipino movies that have aired on SNTV and Today TV channels. These movies are not only aired on the two channels’ golden hour time frames but also on other TV channels such as BTV1, BTV2, VTV9, Dong Nai 1.
Most Philippines’ TV shows focus on the tragedies in family life, melancholic romance and schemes for power, inheritance... Dramatic shows have created their own features and attracted a certain amount of Vietnamese audience.
Eastern culture, especially in Southeast Asia has been reflected on screen through characters, dialogue, movie settings, which makes it easier for the audience to approach Filipino movies and culture.
In many films, although there are no flashy images or epic scenes, the country, people and life of the Filipinos are still conveyed on the small screen enticingly and artistically. Moral stories and happy endings in Filipino movies can easily warm the hearts of any viewer.
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| Marian Rivera was voted to be "the most beautiful woman in the Philippines". |
Lam Chi Thien - general director of IMC Group while talking about the potential of Filipino movies in Vietnam, said that more and more people are turning to Today TV and SNTV thanks to the contribution of Filipino movies, aired on IMC channels.
The company also wants to be the bridge between two countries to promote culture and art, and this is the preparation step for IMC to produce films with a combination of actors from the two countries.
New sweethearts
Many Filipino actors and actresses have become Vietnamese viewers' “sweethearts” such as the famous duo Marian Rivera and Dingdong Dantes, Daniel Padilla and Kathryn Bernardo and the beautiful actress Carla Abellana...
Understanding the love and affection of the Vietnamese audience, in 2014, Today TV invited two Filipino actresses, Marian Rivera and Carla Abellana to come to Vietnam to interact with fans as well as to promote their country’s TV shows.
Born in Madrid (Spain), 38-year-old Marian Rivera is known as a model, actress, dancer and singer. Before entering the entertainment industry, she graduated with a degree in psychology from De La Salle University - Dasmariñas. From 2006-2014, Marian Rivera was nominated by FHM magazine as one of the 100 sexiest beauties in the Philippines and in the following years, she continuously achieved high rankings on all charts.
Marian Rivera emerged as the favorite foreign artist of Vietnamese fans thanks to her roles in MariMar, Dyesebel, Temptation of Wife, etc. She visited Vietnam in 2013 and received an overwhelming welcome from her Vietnamese fans.
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| Family of Marian Rivera and Dingdong Dantes. |
If Marian Rivera is considered to be the real jewel, then her fiancé - Dingdong Dantes is the “prince charming” of the Philippine entertainment industry. The actor born in 1980 is famous for his perfect body, attractive face and exquisite acting skills. The couple and their kids’ daily life always attracts special attention from the Vietnamese audience, especially on social media.
Only two years younger than Marian Rivera, Carla Abellana is as beautiful as her predecessors. Carla is now a famous star, following footsteps of her father Rey “PJ” Abellana - a famous actor of the Philippines in the 1980s.
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| Carla Abellana is one of the most beautiful faces in the Philippine showbiz industry. |
Carla Abellana stands out with her alluring eyes, radiant smile and beautiful face. Starting her career as an advertising model for many brands, Carla Abellana soon joined the showbiz with kind and gentle roles in movie series such as Losing Heaven, My Destiny, etc.
In particular, her “spotless” beauty and her exceptional acting capabilities in the series Losing Heaven have helped Philippine TV series to further approach Vietnamese audiences.
