Vietnam Pho Festival 2023 goes to Japan
The Vietnam Pho Festival 2023 is going international, and it has chosen Japan as its first destination.
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| The Vietnam Pho Festival 2023 will take place on October 7-8 in Japan. (Photo: phunuvietnam.vn) |
To introduce and promote Vietnamese culinary culture to the world, the Organising Committee of "Pho Day 12-12" has decided to take this event abroad through the Vietnam Pho Festival 2023, held at Keyaki Namiki, Tokyo, Japan.
This was announced by Tuoi Tre (Youth) Newspaper, Saigontourist Group, and the Vietnam-Japan Friendship Association of HCM City on September 28.
The Vietnam Pho Festival 2023, themed "Harmonious Flavors: Enjoying and Exploring Vietnamese Culinary Culture", will take place on October 7-8, 2023.
This event marks a significant milestone as the "Pho Day 12-12" event enters its seventh year, with the participation of numerous Pho brands from all regions of Vietnam, including Pho Dau, Ba Ban Pho Hai Thien, Pho Phu Gia, Pho ‘S, Pho Sen SASCO, Pho Ta - Binh Tay Food, Pho Thin Bo Ho, Pho from Majestic Saigon Hotel, Pho from Grand Saigon Hotel, and Pho from Golf Thu Duc Club (VGCC), among others.
In addition to directly introducing the flavors of Pho, the Vietnam Pho Festival 2023 will also organise various promotional activities such as Pho cake decoration demonstrations, a discussion about the love for Vietnamese Pho, a creative contest for the Japanese to make Pho, exhibitions, and video screenings providing information and history about Pho.
Culinary expert Matsuo Tomoyuki, President of the Vietnam-Japan Culinary Culture Association, will be the ambassador of Vietnam Pho Festival 2023. He will personally introduce Pho dishes and demonstrate how to make Pho.
Le The Chu, Editor-in-Chief of Tuoi Tre Newspaper and Co-Head of the Vietnam Pho Festival 2023 Steering Committee, stressed the importance of promoting and enhancing the cultural and culinary values of Vietnam and how they connect with other cultures and cuisines.
Pho can help contribute to the promotion of Vietnam’s cultural images, economic potential, and tourism, both nationally and specifically in HCM City, Chu said.
Pham Huy Binh, Chairman of the Saigontourist Group’s Council, and Co-Head of the Vietnam Pho Festival 2023 Steering Committee, mentioned that this is the first time the festival is organised on such a large scale in the land of cherry blossoms, and Saigontourist Group wants to add its flavor to the rich melody of Vietnamese Pho.
The firm is committed to promoting Vietnamese cultural and culinary heritage worldwide, creating attractions to invite more Japanese tourists to Việt Nam through the Vietnam Pho Festival 2023.
The Vietnam Pho Festival 2023 is expected to take place in the context of celebrating the 50th anniversary of diplomatic relations between Vietnam and Japan, making it a practical activity to promote exchanges and cultural ties as well as economic relations between the two countries.
(Source: VNS)
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