Ton Nu Xuan Quyen: Many places to go, one direction to return

Tôn Nữ Xuân Quyên: Nhiều nơi muốn đi, một nơi muốn v

Recklessly leaving the safe zone

After graduating with honors in finance-business from Brigham Young University (USA), there were many opportunities for development in this country. Still, Xuan Quyen chose to return to her homeland, Vietnam.

After more than ten years of accompanying a group of Japanese doctors to participate in free cleft lip and cleft palate operations for Vietnamese children, Quyen nurtured a desire for a souvenir with profound spiritual value. The descendants of the "shell button king" did not simply choose to inherit the family business. For many years, she sought a balance between passion, expertise, and values that the world needs.

Ton Nu Xuan Quyen.

In 2019, the BLUSAIGON pearl pen was launched after many years of hard work and creativity. BLU is the color of the deep ocean; Saigon - was once known as the Pearl of the Far East, where the dream of "repositioning" Vietnamese handcrafted began. Through a thousand-year-long mosaic art, BLUSAIGON crafts natural and precious pearl pens with the goal of sustainable development. The sail symbolizes the journey to reach the big sea, when turning sideways like a page of the book, becoming an inspirational symbol for "Made in Vietnam" brands. A rich history of over 4,000 years, from the prehistoric period with Dong Son culture, the Sa Huynh culture, until the period of building and defending the country, the period of Northern domination, feudal and modern periods, has created unique and rich cultural heritages, from architecture, art, literature, music, to traditions and customs. BLUSAIGON, led by a talented leader and woman on the journey to develop handcrafted "accompanying Vietnamese heritage," such as Ta Thanh Thien, Trong Dong (bronze drums), and the 18 generations of Hung Kings...

With Ta Thanh Thien, BLUSAIGON is proud to bring a satisfying experience honoring But Thap - Dai Nghien (Pen Tower - Ink Slab), a country's literary symbol. At the top of the tower is the image of a stylized pen as if writing on an endless piece of "blue" paper, a symbol of immense ambition that still stands today. Using ocean materials to recreate the blue sky, the harmony between "water" and "sky" is like mixing the whole universe in a pen. A gold-plated pen clip is a symbol of luxury and steadfastness. Even if it lies underground or at the bottom of the ocean, it will not lose its brilliance.

Ton Nu Xuan Quyen and BLUSAIGON have successfully let each pen write a story that spreads historical and cultural values to the community. Ta Thanh Thien is honored to become a national gift for ambassadors and politicians, contributing to creating "new traditions" and promoting the country's image.

Taking Craft-Tech (craft-technology) as the heart of the factory at BLUSAIGON, the combination of talented hands and enthusiasm of the artisans with modern production techniques such as CNC, plating, and laser engraving... brings vivid works from the ocean. Not only crafting through thousand-year mosaic art, the BLUSAIGON team also researches and develops a jewelry line that combines jewelry, mosaic, and lacquer art to create unique gifts with creative designs. A RISEA inspired by the beauty of the waves, reflecting the constant circulation that is the beginning of all sorts of energy. A MERINE from the childhood story The Little Mermaid and the endless shoreline covered in layers of foam. Or a MOTHERLAND - a journey inspired by the solid ground with positive energy that nurtures all things to flourish. Each story is encouraged through a "multi-colored lens" from natural materials, creating a brilliant beauty that BLUSAIGON wants to dedicate to those who appreciate creativity and the connection of minds with artistic values.

Life is a series of choices

Talking about the journey of bringing Vietnamese handicraft products to the world map, Xuan Quyen shares three principles.

The First: Open thinking. Be willing to receive new perspectives and ideas, thereby being able to adjust your perspective to suit each stage of self-improvement and business operation.

The Second: Understand yourself and choose the right companion in work and life. In an equal society, the viewpoint that women work in the kitchen and men earn money is no longer appropriate. Both husband and wife must work, raise children, and share housework so the family can be pleased. Choosing the right husband and wife is to lay the foundation brick for your house. Choosing the right direction and a team with the same goal will open a smooth path for your business to develop in the long run.

The Third: Choose kindness. Doing business must go with creating value to serve the community so that today's values will lead to positive changes for future generations. Handcrafted is expected to be an inspiring, motivating, pioneering industry that leads and promotes the development of other cultural sectors.

BLUSAIGON wishes to inspire many Vietnamese businesses to develop in a circular economy, strive to create a reputation with consumers and reach an international level.

Vivid works by Vietnamese artists.

Proactive planning for a different journey

In the trend of globalization, businesses can quickly contact international customers. Due to conditions and short development time, domestic manufacturers still cannot keep up with world brands. Therefore, besides applying technology in production and creativity in product development, the BLUSAIGON team is shaped to learn business knowledge, corporate governance, and marketing daily to sustain and develop.

With a pioneering vision in crafting sustainable and personalized handcrafted products, Ton Nu Xuan Quyen and BLUSAIGON are constantly creating with natural materials to "turn towards" traditional culture and ensure development for future generations.

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