Samsung efforts to strengthen its dominance in the Indian market
Samsung Electronics reclaimed its position as the tech company with the largest market share in India last year for the first time in six years.
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| Visitors to Samsung Electronics’ Samsung BKC flagship store play games on the company’s latest gaming monitor in Mumbai, India, Tuesday. Courtesy of Samsung Electronics. |
The company is aiming to strengthen its dominance in premium products by opening a flagship store in Mumbai, India's most populous city, the company said Wednesday.
Samsung said it opened its Samsung BKC flagship store in Jio World Plaza shopping mall located in Mumbai’s central business district of Bandra Kurla Complex, where customers can experience a variety of Samsung products including smartphones, TVs and home appliances.
At the shopping mall, where the world’s top brands are located, Samsung exhibits its entire product lineup and provides personalized services to offer superior customer experience.
"Samsung BKC offers an expanded lifestyle to premium-oriented Indian customers through eight experience zones,” the company said. “They include a Game Room decorated with Neo QLED 8K TVs and the latest gaming monitors, a Home Office, displaying smart monitors, TVs and the latest Galaxy devices, a Connected Kitchen featuring enhanced AI-powered Bespoke Family Hub refrigerators and other appliances, and a Private Cinema displaying a 110-inch micro LED TV.”
In addition to product displays, the company said it will host various events and workshops reflecting the interests and culture of Indian customers.
"Samsung has prepared Samsung BKC based on a deep understanding of the Indian market and its customers," said Park Jong-bum, president of Samsung's Southwest Asia. "Samsung BKC will become a landmark in Mumbai, as a new concept store that offers a fun experience of Samsung brands and products according to personal tastes, and provides personalized services that link online and offline."
Samsung is putting a lot of effort into strengthening its dominance in the Indian market. The company reclaimed the top spot in terms of market share last year after six years in the Indian market.
According to data by market tracker Canalys, Samsung was in first place in the Indian smartphone market in 2023 with a 19 percent market share, followed by Chinese rivals.
Chinese maker Vivo came in second with an 18 percent market share, and Xiaomi, which had been the biggest in India for five years, was in third with 17 percent. While all the spots from second to fifth were taken by Chinese companies, Samsung regained first place through a two-track strategy of promoting mid to low as well as premium products.
Samsung also announced that it recently unveiled its latest flagship smartphone lineup, the Galaxy S24 series, which received positive responses there.
The company announced that the presales of the Galaxy S24 series, which began on Jan. 18, exceeded 250,000 on Jan. 21, surpassing the sales volume recorded over three weeks by its predecessor, the S23 series, in just three days.
“The huge success of the Galaxy S24 series demonstrates that Indian consumers are early adopters of new technology. I would like to thank our consumers for their overwhelming response to the Galaxy S24 series,” Samsung India Senior Vice President Raju Pullan said.
(Source: Korea Times)
